Better Proposals came to us to create some screenshot-style tutorial videos. They had tons of signups every day to their product but as with all SaaS businesses, their conversion wasn’t as high as they’d like. They figured that some short, actionable videos would help users get to grips with the system faster.
They knew they wanted them punchy, to the point and answered the specific question the user had. We proposed that because SaaS is typically quite impersonal and “all about the software”, why not have the head of support personally introduce each video in a super quick introduction.
The introductions added 6 or 7 seconds to the videos which we agreed wasn’t a deal breaker as most were kept under 1 minute anyway. The comments from users about the videos has been all positive and more importantly, the conversion rate of signups to paying users has increased by 28%.