Adam was getting new users to read his book by paying for PPC advertising which was a pretty expensive way of building an audience.
We suggested he start putting out regular video to coincide with the themes in the book, and dig a little deeper into some of the topics. We also suggested doing a “mailbag” of sorts to ease up the trouble of coming up with new content.Result:
It only took about 5 years for Adam to come around to the idea, but when he did, he realised that people enjoy the video content. He started out recording them on his own using iPhones but has since upgraded the video equipment and shoots the videos himself then lets us handle the YouTube element.
“Not putting out regular video when Rob told me to worked out to be about a £500,000 mistake. Now, the majority of our leads come via response to the regular videos”